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Digital marketing, simply, is the promotion of products or brands using electronic devices or the internet. It includes text messaging, instant messaging, videos, apps, electronic billboards, digital television and radio channels, etc. Digital marketing uses many channels and technologies that allow an organization to analyze campaigns, content, and strategy to understand what’s working and what isn’t – typically in real-time.

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Digital Marketing syllabus

SEO:-

SEO services are the set of various techniques and methods that aim to increase the visibility of a website by optimizing it for search engines.SEO services include all the different methodologies used to increase the number of visitors to a website, generated from the search engines or forging them search engine friendly. They consist of both on-page and off-page optimization of a website.

On page seo:-

On-page SEO can be defined as the process of optimizing individual web pages so as to rank higher and earn more relevant traffic in search engines. On-page includes both the content and HTML source code of a page that should be optimized.

Off page seo:-

Off-page SEO (also called "off-site SEO") are those actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). In other words, Off-page SEO are those activities that can be performed outside the boundaries of your website.

SEM:-

Search engine Marketing is definitely one of the most popular or known types of PPC. It enables and allows advertisers to bid for ad placement in a search engine's sponsored links when any user searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up or appear in the very top spot on the Google results page.

PPC:-

pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

CPA:-

Cost per action (CPA) is an online advertising marketing strategy or technique that allows an advertiser to pay for a specified action from a prospective customer. Cost per action is also called cost per acquisition (CPA).

Youtube Paid:-

Youtube ads are the ads which carry lots of information & describe the overall product to customer in form of video, this ads use videography & animation.

Adwords:-

Google AdWords, in simple words, is an online advertising service developed by Google to help marketers reach their customers instantly. In other words, Google AdWords is Google’s own advertising service which aids you to place search results for your website on a search engine results page (SERP) by paying for them.

Google analytics:-

Google Analytics simply is a free Web analytics service that offers statistics and basic analytical tools used for search engine optimization (SEO) and marketing purposes. The service is available to anyone having a Google account.

Email marketing:-

Email marketing is a type of internet marketing that happens when a company sends promotional messages or materials to groups of people by email. Normally, these messages can contain some advertisements, commercial messages, donation, or a call for business.

Google, Bing, Yahoo webmaster:-

webmaster tools is used to evaluate the website performance and other details of search engines. Any website owner can use this tool for free. It shows all about your website such as ranking keywords, pages, most viewed pages or posts, and you also get notified for errors in your website such as copy content, misleading links, broken links, and so on.

Website Development on wordpress:-

WordPress is, by far, the most famous open source Content Management System (CMS), used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade. Plenty of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.

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